First Parking Investment Trust
First Parking is a Brisbane based car park operator which aims to maximise customer satisfaction and the value of its car parking assets through its unique operating model and pricing structure. First Parking has an innovative culture which drives the continuous development, improvement and long-term ambitions of the company. Traditionally in Australia, the car parking market has been controlled by two major players. The majority of the car parking facilities they control, operate under a commercial lease model. To generate revenue, pricing models are typically generated on a per site basis, which can be overcomplicated, confusing and frustrating for both customers and car park owners. First Parking’s simplified pricing model and streamlined management structure allows for an extremely competitive price structure which focuses on utilization and turnover of parking bays as opposed to charging overinflated rates.